Why Oli G
Bond repair plus lipid replacement.
Most haircare systems do one job. The Oli G framework does both — the peptide rebuild your hair needs, paired with the lipid layer it lost. That’s why the routine compounds.
Two peptides. Two different jobs.
Single-peptide systems repair one layer of the damage story. The Oli G system uses two — paired across the routine so each step reinforces the next.
SH-Oligopeptide-78
Mimics Type II keratin structure. Reinforces the protein scaffolding bleach, color, and heat tools compromise. Small enough to slip past a raised cuticle and bond at the broken keratin sites where damage actually lives.
Biotinoyl Tripeptide-1
A biotin-anchored peptide that supports strand resilience and reduces breakage at the cuticle layer. The peptide every heat tool and chemical service compounds against — paired in front of damage events and behind them.
Small enough to fit. Smart enough to bond.
Why peptides reach the cortex when conditioners stop at the cuticle — and how the deposit compounds wash over wash.
Slip past the cuticle
Peptides are short chains of amino acids — molecularly small enough to penetrate the cuticle layer where conditioners, oils, and butters stay on the surface.
Bond to broken sites
Inside the cortex, peptides anchor to the keratin sites bleach, color, heat, and chemical services have broken open. Repair lives where damage lives.
Compound across washes
Each deposit builds on the last. The peptide layer thickens week over week — which is why a single use feels gentle but the routine transforms.
Most systems repair bonds. We replace lipids too.
Bond repair on its own ignores what the damage actually takes — the natural lipid coating that protects color, blocks moisture loss, and gives strands their slip. Oli G handles both halves of the story.
Bonds
Two peptides woven across four products. Atomic and Chemical Addiction lead the layer; Renew and AquaLush reinforce it. The peptide architecture every other system promises and most never deliver.
Lipids
Six botanical lipids across the line — jojoba, avocado, coconut, sweet almond, sunflower, vitamin E. The protective layer chemical services strip, replaced wash over wash.
Oli G versus the category default.
What’s actually different about how this system is built.
Build your routine.
Six questions. One peptide-and-lipid routine built around your hair, your wash cadence, and what you’ve put your hair through.